Thursday, November 20, 2008
How to Make Money with Your Website
The list is divided into direct and indirect methods, and examples and links are provided for each point. Enjoy!
Direct Methods
1. PPC Advertising Networks
Google AdSense is the most popular option under this category, but there are also others. Basically you need to sign up with the network and paste some code snippets on your website. The network will then serve contextual ads (either text or images) relevant to your website, and you will earn a certain amount of money for every click.
The profitability of PPC advertising depends on the general traffic levels of the website and, most importantly, on the click-through rate (CTR) and cost per click (CPC). The CTR depends on the design of the website. Ads placed abode the fold or blended with content, for instance, tend to get higher CTRs. The CPC, on the other hand, depends on the nice of the website. Mortgages, financial products and college education are examples of profitable niches (clicks worth a couple of dollars are not rare), while tech-related topics tend to receive a smaller CPC (sometimes as low as a couple of cents per click).
The source of the traffic can also affect the overall CTR rate. Organic traffic (the one that comes from search engines) tends to perform well because these visitors were already looking for something, and they tend to click on ads more often. Social media traffic, on the other hand, presents terribly low CTRs because these visitors are tech-savvy and they just ignore ads.
List of popular CPC advertising networks:
* Google Adsense
* Yahoo! Publisher Network (YPN)
* BidVertiser
* Chitika
* Clicksor
2. Audio Ads
Also called PPP (Pay Per Play), this advertising method was introduce by Net Audio Ads. the concept is pretty simple: play a small audio advertising (usually 5 seconds) every time a visitor enters into your website. The user should not be able to stop it, creating a 100% conversion rate based on unique visitors.
The company is still rolling tests, but some users are reporting to get from a $4 to a $6 CPM. Regardless of the pay rate, though, this is a very intrusive form of advertising, so think twice before using it.
Wednesday, November 19, 2008
Five Tips For Writing Email Subject Lines That Can DOUBLE Your Open Rates By Derek Gehl
Are there any that stand out more than others? Any that you read first, or get you interested in learning more?
Chances are it's the shorter subject lines that grab you, right?
It's actually been proven that subject lines that are less than 35 characters had HIGHER opening and click-through rates than those with subject lines longer than 35 characters.
So keep it short and sweet! You don't need to explain in detail what the email is about in the subject line, you just need to give enough information to make people want to open the email to read more.
And if you REALLY want to increase your open and click-through rates, make sure you put your benefit, offer, or most important element right at the beginning of the subject line.
That way, if someone's email program cuts off the end of the subject line (which is pretty common) you'll still get your main point across.
Tip #3: Keep the formatting simple and understated
If you sent an email to a friend, asking her if she wanted to shopping, would you type your subject line like this:
Would You Like To Go Shopping On Saturday?
Or how about like this:
WOULD YOU LIKE TO GO SHOPPING ON SATURDAY?
It's pretty unlikely, right?
So why would your emails to your customers and subscribers have subject lines that were formatted like that?
The more your subject lines look like personal emails from friends, family members, or business associates, the more likely it is that they'll be opened. The more they look like spam, the less effective they'll be.
So avoid capitalizing each word (or the entire subject line), and avoid exclamation marks and dollar signs, which can increase your chances of having your messages flagged as spam, and will be sure to set off warning bells with your recipients.
Of course, getting your readers to open your emails requires more than personalization and formatting. You'll still need to come up with an interesting angle that grabs your customers' attention, and makes them WANT to open the email.
Here are some ideas for subject lines that we've had success with in the past:
Even if you're hundreds of miles away from home and it couldn't possibly be someone calling you, you still look up automatically, without even thinking, right?
Hearing your name instantly gets your attention!
Now imagine how much more powerful your emails could be if your customers could "hear" their names right in the subject line.
Sending out an email with a personalized subject line is the equivalent of calling someone's name in a crowd: it has that same power to grab their attention.
So instead of a subject line that says something like: Pretty simple, right? But it really works!
In fact, according to a recent report by MarketingSherpa, by writing personalized subject lines that include the first name of your customers, you can get almost TWICE as many people to open the email and click through to your offer.
And if you wanted to take personalization one step further, consider adding another personal detail to the subject line, like the city your customers live in (you'd need to collect that data from them, of course).
Start with a subject line that looks like this: And the great thing is that, as long as you're collecting your visitors' first names (and any other data you think is useful), there are plenty of tools out there you can use to automatically merge their names and personal details into your emails.
Another powerful approach for your subject line is to state how your readers will benefit from your email. If you can tell them how they're going to save money, save time, make their lives easier, etc, by opening and reading your message, you'll have the most success.
Nobody likes to be fooled or tricked, and deception is the WRONG way to earn your customers' trust and respect, so make sure your subject line is related to your actual messages.
(In fact, it's a legal requirement under the CAN-SPAM Act that the subject line be authentic and not misleading).
So if your subject line says Mary, three ways to save money, you need to make sure you actually are talking about that, and preferably within the first few paragraphs. Otherwise, your visitors will feel cheated, and that will hurt your credibility.
By following these simple tips for writing and formatting the subject lines for your emails, you should be able to increase your open rates and click-through rates by up to 50%. And considering your opt-in list is where you'll find your most valuable customers, think how that could crank up your bottom line.
To your success,
Derek Gehl
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A gentleman from New York discovered what he calls an “oversight” on the part of 99.9% of all marketers that allows him to get otherwise paid-for advertising at Google as well as all other search engines that allow sponsored ads.
And no, nothing about his “secret” is illegal – nor does it require that you know someone on the “inside” at Google, Yahoo, MSN, Overture and others.
Instead, the New Yorker boasts proudly “…this is something that I caught onto just before 2000 when there was so much search engine craze running around, and started doing small just to test things at first … but which I later expanded on after getting the hang of it.”
This same fellow went on to start and operate sixteen separate online companies selling everything from pet food, DVDs, children’s toys & games, books, software, and sold not only his own manufactured products but became an affiliate for other web businesses – all the while applying his mastermind secret.
Over the course of nearly eight years the New Englander confesses “I’ve actually gotten over $87 million in advertising that using my secret I never had to pay for … and the largest share of which was more recently in Google pay-per-clicks as well as other forms of pad advertising at search engines … all of which I got for free …”
So powerful is his secret that he’s able to monopolize any niche online, and can always secure the top premium spots just above the usual organic results featured at most search engines.
He still has to set up an account with the search engines – but after applying his secret he is removed from having to pay for all the costs otherwise involved.
Again, nothing about his secret is either illegal or robs from the search engines.
One spokesperson from one of the most popular search engines said chuckling after being made privy to this amazing secret “Wow! Ha! This is really unique … and in my expert opinion it would only serve to enhance and bring more business to us at [name of search engine withheld for legal & confidentiality reasons] and not cause us to lose business in the slightest. Amazing!”
The northerner revealed that in this nearly eight years’ period of time since applying his secret he’s done well over $300 million in sales revenue with a most diverse line of products, and most recently in the last two years netted nearly $166 million after really “buckling down and pressing my secret to its fullest potential.”
Now to everyone else’s fortune, the city slicker is releasing his secret for getting an unlimited amount of pay-per-click ads to the general public. But he’s not promising any of us for how long.
A bit of an eccentric, the gentleman says “We’ll see just how long I can make it available before it saturates things.”
One famous public web guru pointed out that although this man may gain economically more so as a result of the publication of his secret “he’s already so amazingly rich that whether he continues or discontinues its sale will neither make nor break the man, but not grabbing it for yourself while it’s still available could prove disastrous for you as you may only have one chance, and a very limited one at that, to get this.”
It is currently available at:
http://hossain127.freegoogle.hop.clickbank.net
…so you may want to head on over there now and get it.
It’s in a very easily readable format and is quickly and readily understood and mastered by anyone with even a 4th grade reading level.
While you’re there, why not scroll down and review for yourself the huge successes others are now having with this incredible breakthrough in targeted advertising now made freely available to the rest of us?
To your success,
-Mohamad Salleh Hossain Baharun
Finally - A Top Secret Way You Can Get Google AdWords Pay-Per-Clicks FREE
A gentleman from New York discovered what he calls an "oversight" on the part of 99.9% of all marketers that allows him to get otherwise paid-for advertising at Google as well as all other search engines that allow sponsored ads.
And no, nothing about his "secret" is illegal - nor does it require that you know someone on the "inside" at Google, Yahoo, MSN, Overture and others.
Instead, the New Yorker boasts proudly "...this is something that I caught onto just before 2000 when there was so much search engine craze running around, and started doing small just to test things at first ... but which I later expanded on after getting the hang of it."
This same fellow went on to start and operate sixteen separate online companies selling everything from pet food, DVDs, children's toys & games, books, software, and sold not only his own manufactured products but became an affiliate for other web businesses - all the while applying his mastermind secret.
Over the course of nearly eight years the New Englander confesses "I've actually gotten over $87 million in advertising that using my secret I never had to pay for ... and the largest share of which was more recently in Google pay-per-clicks as well as other forms of pad advertising at search engines ... all of which I got for free ..."
So powerful is his secret that he's able to monopolize any niche online, and can always secure the top premium spots just above the usual organic results featured at most search engines.
He still has to set up an account with the search engines - but after applying his secret he is removed from having to pay for all the costs otherwise involved.
Again, nothing about his secret is either illegal or robs from the search engines.
One spokesperson from one of the most popular search engines said chuckling after being made privy to this amazing secret "Wow! Ha! This is really unique ... and in my expert opinion it would only serve to enhance and bring more business to us at [name of search engine withheld for legal & confidentiality reasons] and not cause us to lose business in the slightest. Amazing!"
The northerner revealed that in this nearly eight years' period of time since applying his secret he's done well over $300 million in sales revenue with a most diverse line of products, and most recently in the last two years netted nearly $166 million after really "buckling down and pressing my secret to its fullest potential."
Now to everyone else's fortune, the city slicker is releasing his secret for getting an unlimited amount of pay-per-click ads to the general public. But he's not promising any of us for how long.
A bit of an eccentric, the gentleman says "We'll see just how long I can make it available before it saturates things."
One famous public web guru pointed out that although this man may gain economically more so as a result of the publication of his secret "he's already so amazingly rich that whether he continues or discontinues its sale will neither make nor break the man, but not grabbing it for yourself while it's still available could prove disastrous for you as you may only have one chance, and a very limited one at that, to get this."
It is currently available at:
http://hossain127.freegoogle.hop.clickbank.net
...so you may want to head on over there now and get it.
It's in a very easily readable format and is quickly and readily understood and mastered by anyone with even a 4th grade reading level.
While you're there, why not scroll down and review for yourself the huge successes others are now having with this incredible breakthrough in targeted advertising now made freely available to the rest of us?
To your success,
-Mohamad Salleh Hossain Baharun


























